Green Switch Match Program

TVA's Green Switch Match allows residential and commercial KUB customers the opportunity to reduce their carbon footprint by signing up for 100 percent renewable power for their homes or businesses. 

Customers enrolled in Green Switch Match will purchase green power in a quantity matching their monthly electric consumption by adding one cent per kWh to their bills. Electricity is made up of 100% solar power generated in the Tennessee Valley. For the typical residential KUB customer, participation in Green Switch Match can help reduce a customer’s carbon footprint by more than 8,000 lbs of CO2 emissions per year.

Make a difference and sign up for Green Switch Match here.

Green Switch Program

TVA’s Green Switch program (formerly known as Green Power Switch) gives residential and business customers the option to support renewable energy generation in our region. For each $2 that Green Switch participants add to their electric bills, a block of 200 kilowatt-hours of energy from 100% solar resources will be generated and placed on the TVA electric grid. 

Sign up for Green Switch here or learn more by visiting TVA online here.

Green Flex Program

TVA's Green Flex program allows businesses and industries inside the Tennessee Valley to purchase out-of-Valley wind renewable energy certificates (RECs) to reduce environmental impact. Each REC represents one megawatt-hour (MWh) of renewable energy generated and delivered to the power grid. When you purchase RECs, you are purchasing the environmental attributes associated with the renewable energy generated.

Current availability is limited. Customers who are interested in Green Flex should call KUB at 865-524-2911 or learn more by visiting TVA online here

Program Participation

KUB customers are making a significant difference to protect the environment with strong participation in these programs. The statistics below represent participation for June 2024. 


Participants Enrolled

Monthly Green Energy
Purchased (kWh)

Green Switch Match 278 435,533
Green Switch 1,487 814,200
Green Flex 2 3,608,000
Total 1,767 4,857,733